How To Start An Internet Business – The Sixth Step

Okay, your site is up and published. The question now becomes, “How do I get traffic to the site?” To obtain immediate traffic, you can use a pay-per-click campaign, but the real focus should be on search engine optimization. SEO is a better long-term solution because it produces free traffic, which maximizes profit potential. Linking is a key aspect to achieving top rankings in search engines.

Link PopularityLink popularity is one of the key factors search engines use in determining where to place sites in search results. Generally, the more links pointing to your site, the more "popular" your site is. The more popular, the higher the site appears in search results.

Obtaining LinksTo build links, you can hire a seo firm such as Marketing Titan. If you prefer to have a go at it yourself, always keep in mind you should only trade links with sites that are relevant to the subject of yours. A real estate site should not trade links with a casino site.

The first link building method involves reciprocal link exchanges. Essentially, you agree to post a link on your site if the other party does the same for you. Make sure you check back with the site each month to verify your link is still on their site.

The second way to build links is to submit to directories. Directories are looking to build content by listing relevant sites in categories. Simply search for “directories + your site subject” and start submitting. Read the submission rules closely, as they may want a reciprocal link on your site.

Publishing articles is an excellent alternative to trading links. There are loads of sites looking for article content. Simply search for “your subject article + submit” and a list should appear. When you create the articles, make sure to include a byline with a link to your site. When other sites publish the article, the byline will count as a link to your site. Make absolutely sure that you read each sites article submission guidelines. They often have very specific requirements.

Checking LinksSo, how do you determine how many links point to a site? You can type a link qualifier into each major search engine. Following is an example for BusinessTaxRecovery.com:

Google
“link:www.businesstaxrecovery.com”

Yahoo
“link:http://www.businesstaxrecovery.com”

MSN
“link:www.businesstaxrecovery.com”

Keep in mind the Internet is huge and it will take a few weeks for the search engines to find the links. Also, Google typically will only show links from sites that it considers particularly relevant. Don’t get concerned if Yahoo shows 200 links, but Google only shows 30.

As the number of links grows, your site will start moving up the listings. Your site will typically move up first on MSN, then Yahoo and finally Google. Although the process can be frustratingly slow, it will pay off when free traffic starts to hit the site.

That’s it. Your site is up, running and ready to move up the listings. If you followed each step outlined in these articles, you are way ahead of competitors. Let the good times roll.

Source:
http://www.marketingtitan.com/start_business
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