This step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.
Lean, Mean, Fighting Layout
Your site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the action you want. Let’s take a closer look.
VisitorsThe layout of your site should allow visitors to quickly find information and solutions. To achieve this, every page should be no more than two clicks from the home page. Have you ever been on a site where you have to hunt to find a particular page? Poor layouts are aggravating and hurt conversion rates.
Make things as easy as possible by interlinking between the site pages. Every page should have links to primary pages and as many other pages as possible. If you look at Marketing Titan, links to primary pages are listed across the top and bottom of each page. Links to specific services are always listed on the left hand side. You can easily negotiate the pages of the site. It may look like overkill, but make it as easy as possible for your clients to move around.
SpidersSearch engines use programs called “spiders” to surf the net and index sites. When a spider finds a page, it reads the code from top to bottom and left to right. If the code is clean, the spider will index the page and follow the links to the other pages of the site.
If the code is not clean, spiders stop indexing pages. If pages are not indexed, they do not appear in search engine results. What stops spiders? Following are the most common problems:
1. Frames – Don’t use them.
2. Dynamic Pages – Your pages need to be static. If they are dynamic, the spiders often will not index them because they aren’t sure of the content.
3. Bottlenecks – Make sure each page of your site links to every primary page at a minimum. You do not want a spider to get stuck on a page and miss key pages.
4. Bad URLs – A huge mistake is to put database parameters in the URL. The URL should contain only the domain name and keywords for the page. A good URL reads: http://www.marketingtitan.com/internet_marketing_services. A bad URL with parameters would read: http://www.marketingtitan.com/id#us57486&095783
5. Images – Don’t overuse images and don’t put text in images. Images slow down your site, so make them small and optimized. Robots do not read text inside of images, thus text needs to go outside of the images.
Evaluating The LayoutOnce the site is designed, TEST IT! Surf the pages and see if you are able to flow through the site. Add internal links wherever possible. Finally, test the load times of your site on a 56k dial-up modem. If the site loads in under 20 seconds, you are headed in the correct direction.
Your site layout is important. Make sure it caters to the needs of the visitors, whether human or spider.
Lean, Mean, Fighting Layout
Your site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the action you want. Let’s take a closer look.
VisitorsThe layout of your site should allow visitors to quickly find information and solutions. To achieve this, every page should be no more than two clicks from the home page. Have you ever been on a site where you have to hunt to find a particular page? Poor layouts are aggravating and hurt conversion rates.
Make things as easy as possible by interlinking between the site pages. Every page should have links to primary pages and as many other pages as possible. If you look at Marketing Titan, links to primary pages are listed across the top and bottom of each page. Links to specific services are always listed on the left hand side. You can easily negotiate the pages of the site. It may look like overkill, but make it as easy as possible for your clients to move around.
SpidersSearch engines use programs called “spiders” to surf the net and index sites. When a spider finds a page, it reads the code from top to bottom and left to right. If the code is clean, the spider will index the page and follow the links to the other pages of the site.
If the code is not clean, spiders stop indexing pages. If pages are not indexed, they do not appear in search engine results. What stops spiders? Following are the most common problems:
1. Frames – Don’t use them.
2. Dynamic Pages – Your pages need to be static. If they are dynamic, the spiders often will not index them because they aren’t sure of the content.
3. Bottlenecks – Make sure each page of your site links to every primary page at a minimum. You do not want a spider to get stuck on a page and miss key pages.
4. Bad URLs – A huge mistake is to put database parameters in the URL. The URL should contain only the domain name and keywords for the page. A good URL reads: http://www.marketingtitan.com/internet_marketing_services. A bad URL with parameters would read: http://www.marketingtitan.com/id#us57486&095783
5. Images – Don’t overuse images and don’t put text in images. Images slow down your site, so make them small and optimized. Robots do not read text inside of images, thus text needs to go outside of the images.
Evaluating The LayoutOnce the site is designed, TEST IT! Surf the pages and see if you are able to flow through the site. Add internal links wherever possible. Finally, test the load times of your site on a 56k dial-up modem. If the site loads in under 20 seconds, you are headed in the correct direction.
Your site layout is important. Make sure it caters to the needs of the visitors, whether human or spider.
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